The fashion industry Anglo Americanisms in Ukrainian as the result of language globalisation

Abstract

(uk) У роботі зроблена спроба визначити значення англо-американских запозичень в глобалізаційних процесах, які відбуваються в українській мові на початку 21 століття. Були розглянуті основні аспекти інтернаціоналізації лексики української мови внаслідок її поповнення англо-американізмами. Для прикладу обрані запозичення фешн-індустрії. Було виявлено тематичну приналежність англо-американських запозичень, способи їх утворення, особливості семантики. Також подано аналіз уживання англо-американізмів, які передані словосполученнями. Запозичення охарактеризовані за ступенем семантичного засвоєння носіями мови. У дослідженні проаналізовано особливості використання англо-американізмів у випадках, коли їх заміна питомими словами є неможливою.

(en) The paper attempts to determine the significance of Anglo-American borrowings in the globalization processes that occur in the Ukrainian language at the beginning of the 21st century. In the modern world, this process is becoming more and more significant and gradually affects various fields of public life. Language as the main indicator of the changes in society, naturally, does not remain aloof from it, absorbing and manifesting in one way or another any newly emerged socio-economic or cultural events. The borrowings of fashion industry were taken for the analysis. Subject of research is Anglo-American borrowings in the Ukrainian language of the 21st century. The purpose of this work is to identify the features of the use of borrowings in the field of fashion as a manifestation of the language globalization. The thematic affiliation of Anglo-Americanisms, ways of their formation, as well as features of semantics were revealed. The borrowings are characterized according to the degree of their semantic absorption by native speakers. Special importance is given to the borrowings, which are transmitted by phrases. The study analyzes the need for the use of Anglo-Americanisms, when their replacement by primordial words is excluded. The main aspects of the internationalization of the Ukrainian vocabulary due to its replenishment with Anglo-American borrowings were also considered. The work shows the direct influence of globalization processes on the formation of fashion design and fashion terminology in the modern Ukrainian language. Globalization, reflected in terminology, has not only advantages in the form of the functioning of an international fund of scientific and professional vocabulary, but also visible and tangible flaws. National languages have a lesser extent use of their own lexical basis in the formation of the terminological corpus of a particular field of activity. The relevance of the borrowing for the fashion language makes their further pertinence studying in the perspective of semiotics, linguistic cultural studies, the theory of language contacts, intercultural communication.